Your Price is Too Low

Sooner or later, you will be talking about price.

Despite all of the effort we put into crafting just the solution the client needs; understanding “what’s keeping them up at night” (which is, by the way, a terrible question to ask a client); and goals the client is trying to achieve, someone is going to ask for a price concession.

Why does that always seem to be a surprise?

Anyone who has received urgent emails or calls from colleagues about the client’s ask for a lower price knows what I am talking about. “How should we respond?” is usually the question. And we discuss some strategies to address the issue.

But in the back of my mind I always wonder: why didn’t you have a plan for this? We all know a request for a price decrease is going to come.

When was the last time the client told you, “Your price is too low”?

Planning a successful sales strategy is all about being ready for the unexpected; it’s a given that we should be ready for the expected.