The Deal Whisperers

A Guide to Disciplined Sales and Negotiation

Thursday, April 30, 2020

The Secrets of Great Negotiators, REVEALED!

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It is, by far, the teaser that makes me smile most: anything claiming to be a “secret” which is published in a news article, book or on...
Thursday, March 26, 2020

It's Not About You (Even When It's About You)

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When I was considering working with a financial planner some years ago, I identified three of the top money managers in my network and as...
Wednesday, February 26, 2020

If You Give a Mouse a Cookie...

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Being a dealmaker for almost 30 (!) years now, I have received, displayed, broken, and discarded many mementos of the deals I have worked...
Thursday, January 30, 2020

It's Easy to Move a Piano Down a Flight of Stairs

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We all suffer from the challenge of “preception.” This is the condition where we make up our minds about something by placing what we see...
Wednesday, December 18, 2019

Here Comes Santa Claus...

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Yes, it’s that time of year again when boys and girls all over the world anxiously await the arrival of that special person in the suit wh...
Friday, November 8, 2019

Flat-Out Stupid

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Imagine a multi-billion dollar industry that invests millions to get the best people, establish a respected brand and deliver a product t...
Monday, October 7, 2019

Your Price is Too Low

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Sooner or later, you will be talking about price. Despite all of the effort we put into crafting just the solution the client needs; ...
Wednesday, August 28, 2019

We Both Want Apples

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Sometimes a negotiation needs an agreement to get started. Not a big agreement. Just something that the parties acknowledge works for...
Wednesday, July 17, 2019

Use Your BATNA to Drive the Deal

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I am a car-buying junkie. I am not hooked on cars themselves (though I was a bit of a gearhead in college). I am, however, hooked on the ...
Thursday, May 9, 2019

We Said "No"

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Sometimes a client is not making a request, they are posing a test. We were pursuing a $30 million systems integration deal with a lo...
Wednesday, April 17, 2019

Throwing Gold Out the Window

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Some people don’t recognize gold when they see it. Not gold in the sense of the precious metal. I mean something rare that others gre...
Monday, February 18, 2019

Afraid of Negotiations

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I am never surprised to find a business executive who is a terrible negotiator. I am, however, surprised when a business person admits th...
Monday, January 7, 2019

How to Succeed in Sales (and Space Travel)

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Years ago, there was an interview with a NASA astronaut in which he was asked, “What would you do if you were in danger of destruction...
Thursday, November 15, 2018

Don't Judge a Book... Actually, Just Don't Judge

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A young colleague and I were in a ride-share, heading into New York, and we began discussing the deal we were working on. Tyler was a...
Friday, October 5, 2018

"Golf" is a Four-Letter Word

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There is an old joke that asks: Why did they name the game “golf”? Because all of the other four letter words were taken. If you ...
Thursday, August 30, 2018

Open the Black Boxes

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I once negotiated for two weeks on the word “capital.” Not because people were being difficult. It’s because we were not explaining ourse...
Tuesday, July 24, 2018

Make An Offer They Can’t Refuse

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I began my professional career as newspaper reporter, so I have always seen words as powerful tools of influence. The adage, “The pen...
Saturday, June 30, 2018

Cheap and Fast, But Not Very Good

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There are several ways to join two pieces of wood together. A hammer and a nail is one way. A screw and a screwdriver is another. Yo...
Monday, May 14, 2018

Beyonce and Me!

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I was in Times Square last week and, while walking down 42 nd Street, I passed a young man hawking discount tickets to one of the area’s...
Monday, April 30, 2018

The Strong Don't Survive

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“We’re glad you’re here. We need a tough negotiator.” I have heard that opening line a few times in my career and, frankly, I don’t k...
Tuesday, March 27, 2018

No Cinderellas in Sales

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This weekend the men’s NCAA basketball championships semi-finals will feature an improbably entry, much to the delight of millions of fan...
Wednesday, February 14, 2018

A Bad Marriage

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I can’t remember the first time I heard someone say it, but I have heard it dozens of times since then: a bad deal is like a bad marriag...
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About Me

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John Dieffenbach
Los Angeles, California, United States
I have spent over 30 years in the information technology industry managing sales teams and closing large, complex deals in BPO, SI and Managed Services for Fortune 100 companies across industries (e.g. financial services, healthcare, and pharmaceuticals). My passion is in helping clients solve their most challenging business issues by leveraging innovative solutions that drive greater efficiency, productivity and value. In my role, I develop collaborative relationships with clients and work with them to create transformational services to better manage risk, cost and compliance in the fast-changing economic and technology environment. I write a monthly blog on sales and negotiation: www.runningtheroom.com
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