The Deal Whisperers

A Guide to Disciplined Sales and Negotiation

Thursday, May 9, 2019

We Said "No"

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Sometimes a client is not making a request, they are posing a test. We were pursuing a $30 million systems integration deal with a lo...
Wednesday, April 17, 2019

Throwing Gold Out the Window

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Some people don’t recognize gold when they see it. Not gold in the sense of the precious metal. I mean something rare that others gre...
Monday, February 18, 2019

Afraid of Negotiations

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I am never surprised to find a business executive who is a terrible negotiator. I am, however, surprised when a business person admits th...
Monday, January 7, 2019

How to Succeed in Sales (and Space Travel)

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Years ago, there was an interview with a NASA astronaut in which he was asked, “What would you do if you were in danger of destruction...
Thursday, November 15, 2018

Don't Judge a Book... Actually, Just Don't Judge

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A young colleague and I were in a ride-share, heading into New York, and we began discussing the deal we were working on. Tyler was a...
Friday, October 5, 2018

"Golf" is a Four-Letter Word

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There is an old joke that asks: Why did they name the game “golf”? Because all of the other four letter words were taken. If you ...
Thursday, August 30, 2018

Open the Black Boxes

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I once negotiated for two weeks on the word “capital.” Not because people were being difficult. It’s because we were not explaining ourse...
Tuesday, July 24, 2018

Make An Offer They Can’t Refuse

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I began my professional career as newspaper reporter, so I have always seen words as powerful tools of influence. The adage, “The pen...
Saturday, June 30, 2018

Cheap and Fast, But Not Very Good

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There are several ways to join two pieces of wood together. A hammer and a nail is one way. A screw and a screwdriver is another. Yo...
Monday, May 14, 2018

Beyonce and Me!

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I was in Times Square last week and, while walking down 42 nd Street, I passed a young man hawking discount tickets to one of the area’s...
Monday, April 30, 2018

The Strong Don't Survive

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“We’re glad you’re here. We need a tough negotiator.” I have heard that opening line a few times in my career and, frankly, I don’t k...
Tuesday, March 27, 2018

No Cinderellas in Sales

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This weekend the men’s NCAA basketball championships semi-finals will feature an improbably entry, much to the delight of millions of fan...
Wednesday, February 14, 2018

A Bad Marriage

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I can’t remember the first time I heard someone say it, but I have heard it dozens of times since then: a bad deal is like a bad marriag...
Thursday, January 18, 2018

I'm Allergic to Nuts!

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One of the advantages of owning an Italian restaurant is that just about everyone who comes in wants Italian food. It would be an odd thin...
Wednesday, December 13, 2017

Here Comes Santa Claus...

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Yes, it’s that time of year when boys and girls all over the world anxiously await the arrival of that special person in the suit who will...
Tuesday, November 21, 2017

Thanks for Nothing

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I’ll never forget the Thanksgiving week when I almost saved $9 million. It was the Tuesday before Thanksgiving, 15 years ago, and I wa...
Tuesday, October 17, 2017

How to Blink

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I can’t find a book on how to blink. I went on Amazon and found a book called, “Blink.” It has nothing to do with blinking. Malcolm Gl...
Friday, September 29, 2017

The Lady of the House

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I remember the first time I got a phone call from a salesperson asking to speak with “the lady of the house.” (Remember those days? When y...
Thursday, August 31, 2017

Look What She Made Me Write

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One of the most important attributes a person needs to be successful in business is the ability to make a decision. One of the most im...
Monday, July 31, 2017

A Fistful of "No"

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Derek Jeter can’t say no. At least, not the right way. During the ceremony at Yankee Stadium to retire his jersey number (2), Jeter’s ...
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About Me

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John Dieffenbach
Los Angeles, California, United States
I have spent over 30 years in the information technology industry managing sales teams and closing large, complex deals in BPO, SI and Managed Services for Fortune 100 companies across industries (e.g. financial services, healthcare, and pharmaceuticals). My passion is in helping clients solve their most challenging business issues by leveraging innovative solutions that drive greater efficiency, productivity and value. In my role, I develop collaborative relationships with clients and work with them to create transformational services to better manage risk, cost and compliance in the fast-changing economic and technology environment. I write a monthly blog on sales and negotiation: www.runningtheroom.com
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