The Deal Whisperers

A Guide to Disciplined Sales and Negotiation

Friday, September 29, 2017

The Lady of the House

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I remember the first time I got a phone call from a salesperson asking to speak with “the lady of the house.” (Remember those days? When y...
Thursday, August 31, 2017

Look What She Made Me Write

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One of the most important attributes a person needs to be successful in business is the ability to make a decision. One of the most im...
Monday, July 31, 2017

A Fistful of "No"

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Derek Jeter can’t say no. At least, not the right way. During the ceremony at Yankee Stadium to retire his jersey number (2), Jeter’s ...
Tuesday, June 27, 2017

Everybody is Selling!

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Imagine a company spending millions of dollars to research, develop and produce a valuable and well-respected product, then spending milli...
Monday, May 8, 2017

Ryan Gosling Stole His Wife

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Last Friday night, my friend and his wife and decided to go out to dinner. He came downstairs in jeans and a t-shirt with plans to get...
Friday, April 14, 2017

No More Threes

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I never expected a professional basketball player to be the inspiration for a lesson in client service. In business there’s an old ada...
Wednesday, March 1, 2017

I'm Not Gonna Say Anything!

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Warren Beatty was in a quandary. At the Academy Awards ceremony last Sunday night Beatty, the Oscar-winning actor/director/producer, w...
Thursday, January 19, 2017

Shut Up and Wait

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Too often, sales people don’t know when to stop selling. There is an old adage for this (as there often is for practical advice): “If yo...
Thursday, December 15, 2016

Beware of False Prophets

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Sometimes the salesperson gets sold. It happens slowly, beginning with a “great meeting” with a senior executive at the client. This...
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Thursday, November 10, 2016

Something is Wrong

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Years ago I heard a story about my grandfather, Henry Dieffenbach, and how he handled a dispute between my aunts, Helen and Eleanor. H...
Tuesday, October 4, 2016

Your Eyes Are Bigger Than Your Stomach

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My friend, Mike, called me several months ago for some advice. He was working on a potential $200 million outsourcing deal with a large ma...
Friday, September 16, 2016

You Were Always Going to Lose

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“We decided to go with another vendor.” Ouch! Those dreaded words. To a sales executive they are like a punch in the gut. After all th...
Thursday, August 4, 2016

Or We Could Do It the Right Way...

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The legendary comic actor W.C. Fields famously said, “Never work with children or animals.” But not because he didn’t like them; because t...
Tuesday, July 12, 2016

You Can Only Sell Ice to Alaskans Once

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A young sales professional once said to me, “You could probably sell ice to Alaskans.” I said, “That might be true, but it could be ...
Friday, May 20, 2016

The Difference Between Gold and Silver

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This past week I had the opportunity to hear a presentation by Charlie Houchin, who won a gold medal in the 4x200 meter freestyle relay wi...
Thursday, March 3, 2016

Grow Your Client Like a Lobster

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A rabbi on YouTube got me thinking how client relationships are like lobsters. Renowned psychiatrist Rabbi Dr. Abraham Twerski posted ...
Wednesday, February 10, 2016

Why Are You in the Woods?

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“This is what the client is demanding. They have been saying this for months. I know we don’t usually do it this way, but if we say ‘yes’ ...
Thursday, January 7, 2016

I Hate My Client

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“If you don’t walk into the client’s building every day, excited about the opportunity to help solve their problems and make them successf...
Monday, November 30, 2015

Does Donald Trump Look Under the Table?

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Several times in my career I have been asked to help resolve a particularly difficult situation because the team said they needed “a tough...
Thursday, October 29, 2015

This Kid Just Keeps Failing

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The other day I met with a young man named Tom who is graduating from college next May. He is interested in a sales career in the technolo...
Tuesday, September 29, 2015

Don't Get Caught Naked

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A colleague once asked me how much negotiation contingency I have in my deals. I asked, “What is negotiation contingency?” “It’s t...
Monday, August 10, 2015

"Light Fuse. Move Away." Rules For Improving Client Relationships

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I was looking at a pack of firecrackers a few weeks ago and noticed the very clear and simple instructions on the back: Light Fuse. Move A...
Friday, July 17, 2015

A Million-Dollar Coffee Cup

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Recently I was buying a car and I was reminded of the story of the million-dollar coffee cup. I first heard about the cup over 20 years ...
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About Me

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John Dieffenbach
Los Angeles, California, United States
I have spent over 30 years in the information technology industry managing sales teams and closing large, complex deals in BPO, SI and Managed Services for Fortune 100 companies across industries (e.g. financial services, healthcare, and pharmaceuticals). My passion is in helping clients solve their most challenging business issues by leveraging innovative solutions that drive greater efficiency, productivity and value. In my role, I develop collaborative relationships with clients and work with them to create transformational services to better manage risk, cost and compliance in the fast-changing economic and technology environment. I write a monthly blog on sales and negotiation: www.runningtheroom.com
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