The Deal Whisperers

A Guide to Disciplined Sales and Negotiation

Friday, March 18, 2011

Want Leverage? Pick Up a BATNA

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“I am very intrigued by this concept of BATNA you raised the other day,” Verdi said to Tyler Gitou. “Can you explain to me how I would use i...
2 comments:
Wednesday, March 2, 2011

Truly the Best Part II

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Verdi was having a cup of coffee with Tyler Gitou. “You may recall we had a meeting with my client where we proposed a best and final price ...
Friday, February 11, 2011

How to Build a "Trust Action Plan"

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“Last time we met I agreed to work with you on a Trust Action Plan,” Tyler Gitou said to Verdi. “Sit down and let’s talk.” Tyler took out a ...
2 comments:
Monday, January 24, 2011

But Do They Trust You?

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Tyler Gitou stood at the front of the conference room pointing to a list of the client’s executives. “Does this list accurately reflect all ...
Friday, January 14, 2011

It's Not Fair!

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Verdi’s face was bright red as he walked into Tyler Gitou’s office. Tyler suppressed a smile and calmly said, “You look a little upset.” “Ah...
Monday, January 3, 2011

Waiting for "No"

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“We had our meeting with the client,” Verdi said to Tyler Gitou. “As you suggested, I provided him the two options.” “Let me make sure I und...
Sunday, December 26, 2010

Truly the Best

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“We said we would deliver the components for $1 million,” Verdi said to Tyler Gitou. “They came back and said if we don’t lower our price by...
Wednesday, December 15, 2010

When the Process Hurts the Substance

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“I’m afraid that’s the end of our hour together,” Peter said to Tyler Gitou. “If you could get back to me on those points by tomorrow, I’d a...
Monday, December 6, 2010

Say Something

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Tyler Gitou was sitting in his office when Verdi walked in and flopped into a chair. “How are the negotiations going, Verdi?” Tyler asked. “...
Wednesday, December 1, 2010

Can You Be Influenced?

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Tyler Gitou was listening to Rose, a member of the other party’s deal team, respond to a proposal Tyler had just made. He asked a question t...
Tuesday, November 23, 2010

Fairness is Relative

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Imagine you and a friend are sitting in a restaurant. Someone walks up to you and hands you each $100. Pretty nice, huh? You just went out t...
Monday, November 15, 2010

Why Do You Do That?

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A monk was trying to meditate in the temple with several students. He was distracted by the squawk of a bird in the room. He asked one of th...
Wednesday, November 10, 2010

We Judge Books By Their Covers

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Our language is full of conflicting adages: “He who hesitates is lost” as opposed to “Look before you leap”. “A penny saved is a penny earne...
Monday, November 1, 2010

Admit It, You're Wrong!

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Nobody likes being wrong. In fact, some people have so much trouble admitting they are wrong that they will perform acrobatic feats of ratio...
Sunday, October 24, 2010

Don't Give Away Your Necktie!

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Ricky was sitting across the desk from a car salesman, and Ricky appeared troubled. He had spent the last two hours negotiating for a new mi...
Monday, October 18, 2010

Do You Have a Commitment Problem?

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Did you ever have a negotiation that couldn’t seem to find its legs? You meet with the other party several times and their requests always s...
Sunday, October 10, 2010

How To Have a Difficult Conversation

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We failed. We don’t have the money. There’s been an accident. These opening lines are not the ideal way to start a meeting. Yet sometimes, d...
Sunday, October 3, 2010

What Are You Afraid Of?

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The most frequent answer people provide when asked what they don’t like about negotiations is: “I don’t like confrontation.” Though understa...
Monday, September 27, 2010

Don't Put Emotion in Motion

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Difficult negotiators often bring a lot of emotion to the table: bluster; frustration; accusations. Such behavior can make discussions ineff...
Sunday, September 19, 2010

Change Your Attitude and You'll Change Your Relationship

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Want to improve your relationship with a business partner? Try this exercise with your negotiation team: List five adjectives to describe wh...
1 comment:
Monday, September 13, 2010

What Do the Best Do?

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The fact that someone plays golf makes them a golfer; not necessarily a good golfer. Likewise, the fact that someone negotiates as part of t...
Monday, September 6, 2010

What Will You Do After You Get Punched in the Mouth?

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"Everybody has a plan 'til they get punched in the mouth." Mike Tyson Hard to believe a Mike Tyson quote would have relevan...
1 comment:
Monday, August 30, 2010

The Inner Balcony

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Most negotiators are familiar with the concept of “the balcony.” The idea is that during negotiation sessions someone on your team stays in ...
Monday, August 23, 2010

Communication Breakdown

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“What will it cost?” A seemingly simple question, but one subject to potential misinterpretation. In negotiation, communication will be the ...
Monday, August 16, 2010

"What Are We Doing?" Setting Goals in Negotiation

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One of the most fundamental errors negotiators make when trying to address a new issue or solve a problem is failing to establish with the o...
Monday, August 9, 2010

What is a Deal Whisperer?

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Recall the most difficult negotiation you’ve ever had. Chances are your recollection is of a conference room full of tension. The people ...
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About Me

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John Dieffenbach
Los Angeles, California, United States
I have spent over 30 years in the information technology industry managing sales teams and closing large, complex deals in BPO, SI and Managed Services for Fortune 100 companies across industries (e.g. financial services, healthcare, and pharmaceuticals). My passion is in helping clients solve their most challenging business issues by leveraging innovative solutions that drive greater efficiency, productivity and value. In my role, I develop collaborative relationships with clients and work with them to create transformational services to better manage risk, cost and compliance in the fast-changing economic and technology environment. I write a monthly blog on sales and negotiation: www.runningtheroom.com
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